This course equips you with the skills to transform complex data into compelling narratives. Develop analytical acumen to make data-driven decisions and influence key stakeholders effectively. This workshop will help you understand how to resolve the common issues of sampling, veracity, and survivor bias that can impact your analysis.
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Building and Telling the Data Story
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Learn essential skills
Course overview
Communicate data insights effectively
This 3.5-hour course helps you master the art of data storytelling, combining analytical skills with clear communication to drive informed decisions and impactful business outcomes. Demonstrate analytical acumen through strategies backed-up by sound data collection and interpretation.
Learning objectives
- Learn how to collect accurate, relevant and truthfully representative data
- Recognise when the data isn’t accurate, relevant and truthfully representative
- Transform data into information and knowledge
- Turn that knowledge into understanding of the data’s story
What you'll learn
Gain expertise in using data to create compelling stories that inspire action and enhance business performance. Learn to collect reliable data, check for data integrity, interpret the information the data reveals and turn it into stories that help to dictate business strategy.
Data collection
Get to know the principles behind reliable data collection including how to ensure if it is accurate, relevant and fairly represents the information you wanted captured.
Data integrity
Discover ways to challenge the data in order to spot anomalies, and remove statistical irrelevancies that inappropriately skew results, including overcoming issues like confirmation bias.
Analysing and understanding the data
Once you have established the integrity of your data, learn how to analyse it for your purposes. What questions can you ask the data to reveal?
Interpreting the data for others
Turn the knowledge you unearth into meaningful strategy for business through storytelling, making data-driven decision-making an accessible tool for everyone in your organisation.
What's included
- 3.5 hours of instructor-led training in a classroom or virtual classroom setting
FAQs
Using interactive sessions, case studies, and practical exercises, the course in data storytelling and analytical acumen will give you confidence in the integrity of your data and the insights you can interpret from it.
What is data storytelling?
Data storytelling is the process of communicating insights from data through compelling narratives and visuals to drive understanding and action.
Do I need a background in analytics?
No, the course is designed for professionals at all levels, from foundation, through to intermediate and even advanced experience of analytical acumen and data storytelling.
What career opportunities exist in data storytelling and analytics?
Career opportunities in data storytelling and analytics include roles like data analyst, business intelligence specialist, marketing analyst, data visualisation expert, and strategic consultant. These professionals drive data-driven decision-making and communicate insights to influence business strategies.
What our customers say
"I cannot fault this, the course has been perfect. I would highly recommend ILX. They are quick to answer on the phone and email."
Arun Prathapan, ILX learner
"Excellent course and very happy with the ILX support team. Thanks especially to Emma Lindop (Senior Training Advisor at ILX) for her support throughout this journey."
Ricardo Ivan Castañeda Uscanga, ILX learner
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