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Generative AI in Sales & Marketing Virtual

Discover the future of marketing with AI.

Course overview

About the course

This course will allow you to delve into cutting-edge digital strategies and the transformative role of Generative AI. Master automated copywriting, AI-powered segmentation, and dynamic campaign creation. Gain expertise in predictive analytics, AI-driven customer retention, and the essential ethical considerations.

Duration

The course includes 8hrs of live instructor-led learning.

  • Master digital strategy evolution, AI's pivotal role in sales/marketing, and leverage generative AI for impactful sales/marketing applications
  • Master AI-driven copywriting and content creation, spanning ads, social media, product descriptions, blogs, articles, and visually appealing graphics and videos for effective and diverse marketing strategies.
  • Mastery in AI-driven customer engagement: personas, lead lists, chatbots, email outreach, and dynamic content for personalized campaigns based on predictive behavior
  • Gain expertise in using AI to generate and customize documentation for APIs, libraries, and applications
  • Learn how to use generative AI for refactoring and optimizing code to enhance performance and readability
  • Master the application of generative AI in designing algorithms, experimenting with new development concepts, and creating synthetic data for testing.
  • Master using AI for design innovation, user insight, accessibility enhancement, and optimizing product development
  • Gain insights into integrating generative AI in software development, future trends, and the ethical aspects of AI in coding.
  • Digital transformation of sales & marketing
  • Generative AI for content creation 
  • Generative AI for lead generation
  • Personalization & customer segmentation
  • Predictive sales analytics
  • Enhancing customer interactions
  • Generative AI for marketing attribution
  • Challenges in implementing Generative AI
  • Case studies: Success stories & lessons learned
  • Preparing for the future: Trends and predictions
  • 8hrs live instructor-led learning 

Why Choose ILX learning?

Graduates
500,000+
graduates
Corporate clients
5,000+
corporate clients
Customer satisfaction
96%
customer satisfaction