Advanced Pay Per Click Online

By the end of this course, you should be able to:

• Understand pay per click advertising concepts
• Analyse the market shared by each search engine
• Choose the best-suited keywords to fit the advertising model
• Analyse different campaign settings and PPC pricing models
• Develop paid advertisement campaigns and use ad groups effectively

This course covers the following modules:

• Course introduction
• Psychology of search
• Buying funnel
• Understanding keyword organization
• Keyword match types
• Negative keywords and managing search terms
• Keyword research
• Creating compelling ads
• Advanced ad features
• Ad testing
• Ad extensions
• Campaign types of budgets and reach
• Location and language targeting
• Introduction to audience types
• How to segment data and create lists
• Using the audience lists to reach customers
• Introduction to the display network
• Display targeting options
• Display ad formats
• Setting and measuring goals
• Bidding and attribution
• Reporting and testing
• Ad group organization
• Campaign organization
• Working with multiple accounts
• Introduction to quality score
• Working with quality score
• Quality score diagnosis and pivot tables
• Setting up your PPC strategy
• Creating your account
• Managing your account
• Shopping and video campaigns
• Automation and other tools

This course includes the following:

• 12 months online access to Advanced Pay Per Click (PPC) Certification elearning

This course is offered by Simplilearn, a partner of ILX Group.

There is no formal qualification aligned to this course. However, to complete the course you must complete the self-learning, pass a project and pass an assessment test with a minimum of 60%. The assessment test is included within the elearning.

This course is aimed at but not limited to:

• Marketing Managers
• Digital marketing executives
• Marketing and sales professionals
• Business and communication graduates
• Entrepreneurs

There are no formal prerequisites required to attend this course however, prior experience in working with AWS or another cloud computing platform is recommended.