This course explores how generative AI tools are revolutionising marketing and sales strategies. Learn how to use AI to enhance customer engagement and drive sales confidently, through automated copywriting, AI-powered segmentation, and dynamic campaign creation. Gain expertise in predictive analytics, AI-driven customer retention, and essential ethical considerations.
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Generative AI in Sales and Marketing
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Course overview
Harnessing generative AI for business growth
This 8-hour live instructor led, virtual classroom course explores how to apply generative AI in real-world marketing and sales contexts. Develop skills to create impactful campaigns, streamline processes, and enhance customer interactions, adding tangible value to businesses across all industries.
Learning objectives
- Learn about AI's pivotal role in sales and marketing
- Create AI-driven content for ads, social media, blogs, and articles
- Create visually appealing, AI-generated graphics and videos
- Utilise AI for personas, lead lists, chatbots, and email outreach
- Generate and customise AI-driven documentation for APIs, libraries, and applications
- Learn how to use AI for refactoring and optimising code
- Design algorithms, experiment with development concepts, and create synthetic test-data
- Utilise AI for design innovation, accessibility enhancement, and product optimisation
- Learn to integrate generative AI in software development ethically
What you'll learn
Discover the transformative impact of generative AI on marketing and sales, and develop the skills to implement it effectively in your workflows and practices. Evaluate case studies and ascertain the best practical applications of AI for your specific business and departmental needs.
Digital transformation of sales and marketing
Learn how AI is revolutionising approaches in sales and marketing departments and the benefits to be gained by embracing this innovation in technology.
Gaining a customer advantage
Look at utilising generative AI to create personalisation and customer segmentation, as well as to enhance customer interactions and retention.
Sales and marketing specifics
Study how to master the use of AI for content creation, lead generation, predictive sales analytics and marketing attribution.
Reflecting on real-world AI uses
Consider the challenges in implementing generative AI, including ethical responsibilities and review case studies, analysing both success stories and lessons learned in practice.
Preparing for the future
Take a look at current trends for generative AI in sales and marketing, and consider predictions for its future.
What's included
- 8 hours of instructor-led training in a virtual classroom setting
FAQs
The generative AI for sales and marketing course provides you with the tools to integrate generative AI into sales and marketing workflows, creative projects and data analysis.
What is generative AI in sales and marketing?
Generative AI in sales and marketing uses machine learning to assist with content creation, customer engagement, sales enablement and automation, data-driven campaign optimisation, audience insights and product / service innovation.
How can I apply these skills professionally?
You’ll gain practical skills to utilise AI in ways that can enhance productivity, creativity and analysis in sales and marketing, boosting your efficiency and strategic impact and decision making.
How is this course delivered?
This course is delivered through 8 hours of instructor-led training in a virtual classroom setting. Our virtual courses provide the personal teaching experience of a classroom with the ease and flexibility of a virtual environment. All the benefits, without the travel!
What our customers say
"The lecturer (Karen) was very professional, polite, made her students very relaxed. She makes the course easy to understand."
Osazuwa Inneh, ILX learner
"I cannot fault this, the course has been perfect. I would highly recommend ILX. They are quick to answer on the phone and email."
Arun Prathapan, ILX learner
Why study with ILX
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