Generative AI in Sales & Marketing Virtual

Discover the future of marketing with AI.

Course overview

About the course

This course will allow you to delve into cutting-edge digital strategies and the transformative role of Generative AI. Master automated copywriting, AI-powered segmentation, and dynamic campaign creation. Gain expertise in predictive analytics, AI-driven customer retention, and the essential ethical considerations.

Duration

The course includes 8hrs of live instructor-led learning.

Learning objectives

Master digital strategy evolution, AI's pivotal role in sales/marketing, and leverage generative AI for impactful sales/marketing applications
Master AI-driven copywriting and content creation, spanning ads, social media, product descriptions, blogs, articles, and visually appealing graphics and videos for effective and diverse marketing strategies.
Mastery in AI-driven customer engagement: personas, lead lists, chatbots, email outreach, and dynamic content for personalized campaigns based on predictive behavior
Gain expertise in using AI to generate and customize documentation for APIs, libraries, and applications
Learn how to use generative AI for refactoring and optimizing code to enhance performance and readability
Master the application of generative AI in designing algorithms, experimenting with new development concepts, and creating synthetic data for testing.
Master using AI for design innovation, user insight, accessibility enhancement, and optimizing product development
Gain insights into integrating generative AI in software development, future trends, and the ethical aspects of AI in coding.

What's covered?

Digital transformation of sales & marketing
Generative AI for content creation
Generative AI for lead generation
Personalization & customer segmentation
Predictive sales analytics
Enhancing customer interactions
Generative AI for marketing attribution
Challenges in implementing Generative AI
Case studies: Success stories & lessons learned
Preparing for the future: Trends and predictions

What's included?

8hrs live instructor-led learning

Why Choose ILX learning?

500,000+
graduates

5,000+
corporate clients

96%
customer satisfaction