Digital Strategy for Brand Marketing Course Online

By the end of this course, you should be able to:

• Leverage brand marketing in the digital era
• Build brands in startups and multi-brand companies, across cultures and geographies
• Nurture the brand value proposition
• Create brand marketing campaigns across all major digital channels and platforms and execute marketing strategies with cross-functional teams
• Determine Key Performance Indicators to measure the brand
• Manage the agency relationship for your brand
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution
• Conceptualize strategic initiatives and implement the details of a marketing campaign
• Develop brand standards and usage guidelines

This course covers the following modules:

• Course introduction
• Brand marketing in the digital era
• Brand strategy
• The digital consumer and CCBE
• Nurturing the brand
• Channels
• Brand analytics and insights
• Managing agency relationships
• Brand management
• Brand marketing course highlights

This course includes the following:

• 12 months online access to the Digital Strategy for Brand Marketing Course elearning

This course is offered by Simplilearn, a partner of ILX Group.

There is no formal qualification aligned to this course. However, to complete the course you must complete the self-learning, pass a project and pass an assessment test with a minimum of 70%. The assessment test is included within the elearning.

This course is aimed at but not limited to:

• Business graduates
• Marketing professionals
• Middle management professionals
• Marketing Managers
• Digital marketing professionals

There are no formal prerequisites required to attend this course